Bread Zeppelin: A Unique Concept in the QSR Space
What Makes Bread Zeppelin Stand Out?
Among the most compelling aspects of this QSR franchise opportunity is that this unique and innovative product caters to both the Salad and Sandwich market segments. While many QSR concepts offer both, none do it the same way Bread Zeppelin does.
The Zeppelin is a toasted and hollowed baguette that is then filled with various chopped salad and grain options.
Why Choose Bread Zeppelin?
- It is a unique and catchy brand that instantly resonates with customers.
- The menu features delectable signature Zeppelins and salads crafted from fresh, high-quality ingredients.
- The offerings resonate with modern, health-conscious consumers, creating a niche in the bustling food industry.
- Bread Zeppelin provides franchisees with comprehensive support, including real estate, construction, operations, training, and marketing.
- Integrated technology solutions link POS systems with branded apps, online ordering, third-party delivery services, and back-office operations software.
- Franchisees become part of a supportive community sharing knowledge and passion for exceptional service.
These differentiators are just the tip of the iceberg. The question remains…
Are Compelling USPs Enough?
Short Answer: Nope.
While Unique Selling Points (USPs) are crucial and make this opportunity appealing, savvy investors need more than a unique product and good leadership. They eventually want to see the numbers behind the opportunity. Let’s dive in.
Bread Zeppelin By The Numbers
- Total Investment Range: $470,590 to $881,265
- AUV: $1.4 Million
The total investment range represents the amount needed to open a Bread Zeppelin franchise, as detailed in Item 7 of the Franchise Disclosure Document (FDD). AUV (Average Unit Volume) reflects the average gross revenue of existing units, typically found in Item 19 of the FDD. Note that these figures do not guarantee results.
Opportunities in the QSR Industry
What makes Bread Zeppelin unique is its presence in two market segments:
- Salad Franchises for Sale
- Sandwich Franchises for Sale
QSR Industry Stats
- Restaurant Brands revenue for Q1 2024: $1.739B, a 9.37% increase year-over-year.
- Annual revenue for 2023: $7.022B, a 7.95% increase from 2022.
Source: Macrotrends
Market Trends
Salad Market Trends:
- Social conversations about salads increased by 24.25% over the past year.
- 64.43% of restaurants offer salads on their menus.
- The fastest-rising consumer need for salads is protein.
- Vegan diets dominate the salad market.
Sandwich Market Trends:
- Social conversations about sandwiches increased by 25.56% over the past year.
- 58.49% of restaurants offer sandwiches on their menus.
- The fastest-rising consumer need for sandwiches is as a snack.
- Vegan diets dominate the sandwich market as well.
What Else Is There to Consider?
Numbers and USPs are important, but they’re not everything. Consider these questions:
- How do you feel about the leadership team?
- Is this a brand that can grow in your local market?
- Do the company’s mission and vision align with your values?
- Can you commit to and take pride in owning this brand?
Bread Zeppelin offers a unique opportunity to enter both the salad and sandwich franchise markets. The menu is as innovative as its business model, providing franchisees with the tools to succeed.
To learn more about owning a Bread Zeppelin franchise, contact us at: info@breadzeppelin.com.
